Key Performance Indicators (KPI)
Swammer quantitative analysis KPI are indicators based on quantitative analysis of information. SWAMMER's KPI measure the global visibility, actuality, celebrity and popularity of organizations, products, and people. SWAMMER's KPI allows you to get a synthesis of your public image on the Internet. Since success is most often based on these sets of values, SWAMMER provides crucial information about live trends. Visibility; who and what is more "visible" in the Public Domain and in the news. Actuality; who and what is more "vocal" in the news. Celebrity; who and what is more famous throughout time in the Public Domain. Popularity; is a global indicator that combines the visibility, actuality and celebrity of an object. | | Key Genetic Indicators (KGI)
Swammer Qualitative analysis KGI are indicators based on qualitative analysis of information. SWAMMER's KGI draw the DNA map of organizations, products and people. The DNA mapping of objects means categorizing and measuring all social representations, values and counter-values of objects into a simple and insightful chart. What is understood from the DNA mapping of an object is its global image, how it is perceived, what people think about it, positively or negatively. DNA
The DNA of an organization, product or person is made of social values and counter-values. Put together, these values draw the public image of the organization, product or person. SWAMMER finds, extracts and analyses this DNA in real-time. |
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