SWAMMER is a Business Intelligence (BI) tool that measures and monitors public perceptions.

SWAMMER delivers dynamic charts in real-time that integrate all communications found on the Internet about queried objects.

SWAMMER analyzes the public image of organizations, products, concepts or people live, harnessing the Web like never before.

Internet: meta-relay of Public perceptions

Journalists, columnists, professionals, politicians, fans are the relay of the public opinion. They use the Internet to communicate their opinions and feelings. Nonetheless, we know that the Internet reflects and shapes public perceptions.

When extracting and analyzing all these perceptions, SWAMMER not only monitors the opinion of a few critics, it measures and monitors Public Perceptions, i.e., how objects are represented by the masses.

SWAMMER monitors social representations and social values and produces graphs about public perceptions.